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Y2G Associates' mission is to be the premier provider of custom market research and corporate/business development services for software companies worldwide. Based on industry Best Practices, we work with each client to increase their competitive market share by identifying areas for improved performance and providing the hands
on execution services they require.
Strategy based on Research though Execution
Our custom market intelligence is unique by having access to diverse research organizations' data to support corporate development activities for due diligence, competitive analysis, messaging/positioning efforts. This is then translated into "Best-in-Class" execution capabilities that drive your capital funding, corporate development, M&A activities. Additionaly, the research is used to execute marketing communications, product roadmaps, and go-to-market strategies based on our software industry experience and "Best Practices" software operations library.
Research Project Types: Competitive Analysis, Market Assessments, and Forecasts
Whether you are entering a new market, re-strategizing an existing market, or introducing a new offering. Y2G Associates provides market assessments, competitive intelligence, and targeted analyses of IT market segments and issues. Y2G Associates’ market assessments and forecasts are tailored for our client’s specific products and services and facilitate planning and strategic positioning towards any market.
- Sizing the markets for specific go-to-market vertical industries
- Conducting due diligence for venture capital firm evaluating an emerging business
- Validating pricing and maintenance strategies
- Gathering and analyzing competitive intelligence for product positioning and messaging
- Reducing timelines for product roadmaps and partnering activities
Execution Services that Deliver Growth
Y2G Associates tracks over 550 software companies across 20+ criteria for operational efficiency, growth, and capital management. This is used as a baseline for our industry averages and best-in-class metrics. The specific criteria are then integrated into the underlying specific business processes and our execution services to accelerate you towards operational excellence.
Strategy without execution is only an illusion. Leveraging our library of software industry specific operational best practices, we put our money where our mouth is, our experiences on the line, and roll-up our sleeves and deliver what we say. We deliver these services on a project based approach or through interim executive arrangements. Our "best practices" based execution services encompass:
- Corporate Development and Technology Alliances
- Capital Fund Raising
- Merger and Acquisition Targeting and Exceution
- Industry and Financial Analyst Relations
- Marketing Communications
- Interactive Marketing for demand generation
- Product Marketing
- Channel Development and Business Development
- Product Release Management
- Sales Process Management
- Professional Services Management
Launched in 2001, Y2G Associates team has decades of leadership and implementation experience in the software industry. Based in Atlanta, Georgia, the company is comprised exclusively of technology executives with proven track records in a variety of business disciplines throughout multiple industries. Headquartered in Atlanta, Georgia, Y2G Associates also has offices in Arizona and Washington, DC.
>> Learn more about our Management Team
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